10 of my favourite maxims for designers in the built environment:
1. Observe
- Seek inspiration from all around you.
2. Be accountable
- Put your neck on the line and accept responsibility for your work.
3. Define problems
- Get clear on the project's key challenges.
4. Embrace uncertainty
- The creation process will have many twists and turns.
5. Accept the risk of failure
- Dare to try something new
6. Be ok with change
- Everything moves; nothing rests.
7. Be meticulous
- Care about your work and pay attention to details.
8. Don’t be precious
- Be flexible and adjust designs accordingly.
9. Share ideas freely
- You get back more if you are giving.
10. Be a creative pragmatist
- Understand the commercial reality and prioritise high-impact moves.
