"With fifteen to twenty good, uncorrelated return streams, you can dramatically reduce your risks without reducing your expected returns."
Ray Dalio
What does Ray Dalio's 'holy grail of investing' strategy have to do with making my designs circular?
Imagine those 'uncorrelated return streams' were the following:
- Office
- Hotel
- Restaurant
- Home
- Etc. (Anywhere that requires some furniture)
Then imagine you created a piece of furniture and ask yourself:
"Would I like my furniture piece to be sold into one or all of the above markets?"
I prefer more markets than just one.
Why?
This increases the chance that my furniture will be in circulation for longer.
Now, Imagine you are a dealer or sales agent... ask yourself the same question...
I'll assume that, In this case, more is better, too.
Being Stylistically Versatile is a conscious design strategy that ensures more opportunities to market to a broader market, reducing risk without reducing expected returns.
It is versatile enough to stand alone and be useful.
And be able to complement other objects in a variety of interior settings.
It's the art of having no style. 😎
I touched on the concept with Guy Stanley on the Space Podcast...
